02 / About waypoint

EXECUTIVE & TEAM COACHING

02 / About waypoint

Waypoint exists to help leaders find clarity, strengthen their voice, and navigate what matters most.

Black and white photo of a smiling woman with shoulder-length hair, wearing a dark blazer with large buttons, a necklace, and a watch, sitting against a brick wall background.

CHERYL TIDWELL

Executive Coach and Founder of
Waypoint Executive Coaching

I coach leaders when expectations are high and clarity is essential. My work centers on alignment—connecting who leaders are with how they lead—so insight turns into action. Through executive coaching, leadership communication and team effectiveness workshops, leaders and teams gain the clarity, intention, and confidence to move forward. I bring practical tools, thoughtful inquiry, and honest partnership, walking alongside leaders as they strengthen presence, influence, and purpose.

With over two decades of experience developing leaders, my work spans industries and organizational levels, helping executives navigate growth, change, and increasing responsibility. Partnerships with global companies and respected leadership development firms have given me a broad perspective on what it takes to succeed in complex environments. I blend business insight with a people-first approach, supporting leaders in moments when presence and clarity matter most. I am currently pursuing ICF certification and am committed to the ICF Code of Ethics.

EXECUTIVE & TEAM
COACHING